SIMMONS MARKET RESEARCH BUREAU
141 publications, 500 product categories

 

SIMMONS 15 MAJOR ADI
Media & Marketing Data

 

WALLACE & WASHBURN
Media usage by demos major markets only; Radio, TV, Newspaper

 

ARBITRON RADIO
172 radio stations in U.S.; listening data: African Americans, Hispanics, etc.
Fifteen product usage categories, six socioeconomic categories and five media usage and readership categories. Radio format performances

 

ARBITRON TELEVISION
Daypart audience summaries
Syndicated program analysis
Network program analysis
Seasonal variation index
TV markets and rankings guide
Geographic markets planning guide

 

NIELSON TELEVISION INDEX
NAD, HUT, MSA reports, etc.; audience estimated, all major markets and national

 

WIM RESEARCH LIBRARY
Variety of sales and marketing data, minority/ethnic guides, etc.